It's a confusing time to be an idealist. Life is no longer just "paper or plastic?" It's now "Organic, Fair Trade, Low Carbon, GMO Free, Zero Trans Fat, Dolphin Safe, Biodegradable, Non-Toxic, Not Tested on Animals, Natural or Local?" We may only get to elect our representatives once every few years, but we vote with our wallets and our lifestyles every day. How should we decide what to do amidst a tsunami of information overload?
Oroeco is founded on the premise that it should be easy, fun and rewarding to track how our everyday purchases, investments and lifestyle decisions link up to our core values. We started as a group of friends, frustrated by the lack of information out there to help us sort out small improvements from big decisions. We didn't want to be activists or full-time volunteers for a cause, we just wanted to vote with our wallets and how we lived our lives. And we wanted to find fun ways to get our friends, family and big companies to do the same.
So with Oroeco we're creating a way to add everything up. The Oroeco tools will allow you to cut through marketing hype and dynamically track the impacts that you care about based on real data, get personalized suggestions for how you can do more good with less money, and engage in some constructive competition with friends, family, coworkers and other communities.
When you use Oroeco you not only help align your lifestyle with your values, you also encourage your friends and family to do the same. And the more we all use Oroeco the more our collective wallets encourage companies to demonstrate how they're aligning their business practices with our visions for a better tomorrow.
In short, at Oroeco we're building you a dashboard for life. What you care about is of course up to you. We just think you have a right to know how your actions and your money intersect with your values, and we think you deserve to be rewarded for your efforts to make our world a better place. Keep checking back for new features and we'd love to get your feedback on how we can make your Oroeco experience even better!